This is definitely a year for setting records of all kinds whether it be weather, political, finances or life in general. We will never forget this year that is for sure. Due to the COVID-19 virus, one of the casualties is the home showings for potential buyers. The walk-thru video has emerged as just as important as the listing photos since many people are reluctant to enter a home of someone they do not know, which is understandable.
Realtor's who work primarily with home sellers are constantly looking for new listings, which can be challenging. Word of mouth is your best resource and the seller of the last successful sale needs to hold you in high regard. A quick sale for a reasonable or even great sales price is invaluable in making you a hero to that seller, which will enhance your success at securing new listings.
I propose that making sure you have high quality professional looking photos and adding a walk-thru video will not only increase your chances of a quick sale during these challenging times but also will pay you back if the photos and video help you to secure the new listing as an example of how you will market the home.
Check out my YouTube channel for more examples. TerryIverson Photography YouTube Channel
Yellow to Green Grass in a heartbeat
It is winter time and once the lawns are no longer watered, they tend to yellow out, which really can detract from an otherwise great photo. Here is an example of ‘greened up’ grass, before and after. I typically will give attention to the grass and green it up if necessary.
I try to avoid saturating colors in shots of homes and commercial buildings as presenting a realistic photo is much better and acceptable than a photo that looks artistic or has the ‘overcooked’ look from being processed in software. However, when taking shots of surrounding features like golf courses, mountains and lakes, I think then it is OK to enhance the photo to capture attention. Today’s photo shoot in Broken Top illustrates my point. You be the judge. It was a cloudy day and starting snowing soon after this shot, so to be able to rescue an otherwise great scene, I think is perfectly acceptable.
In this shot, I enhanced the colors and greened up the yellow grass effectively providing a ‘summer’ shot.
I am compelled to post a photo from a recent shoot of a $1M+ home that is literally in the backyard of Smith Rocks. This home is offered for sale by Barb Meyers of Windermere Realty. Once again, without the views through the glass, a great photo becomes just a so-so photo. When listing high value properties, it should be extremely important for an agent to hire a professional photographer who has the skill set to bring clear window views as well as the correct white balance (colors) to the interiors.
With all the controversy regarding the commercial use of drones, potential fines and unwanted attention, I made the decision not to add a drone to my ‘camera bag’. I realize that others are using their drone to shoot expansive properties but it just doesn’t seem right to knowingly do what has not been allowed and hope not to get caught.
Instead, I have invested in a photography pole (not a cheap painter’s pole) and new mirrorless camera in order to take photos from nearly 20’ high, which incidentally often will mimic shots taken from a drone. I was so happy to have done that, when my first photo shoot after getting setup included the mountain range to the east, only visible when looking over the roof line.
If the front photo requires elevated photography, that will always be included in the photo shoot.